
Most organisations are ineffective.
Yours doesn’t have to be.
Putting Organisation Effectiveness at the Top of Your Agenda
A significant amount of hidden cost is tied up in knotty organization effectiveness issues — the kind that slip through the net and never show up on an Income Statement, lingering because they're complex and difficult.
Between us, we draw upon more than 70 years experience working with organizations across the globe. We've each seen first-hand how difficult it is to diagnose the true nature of issues that hold back organization performance.

The Book
The Effectiveness Edge™
How Organization Effectiveness Unlocks Performance
As a CEO, you're expected to jump straight in and fix issues fast — yet your organization and the world around it are more complex and disrupted than ever. The result is expediency over effectiveness: the illusion of progress rather than real change, with hidden costs continuing to drag you down.
The Effectiveness Edge™ changes that. Drawing on decades of expertise, Vanessa Loughlin and Andrea Robottom illuminate the hidden costs created by our frames of reference, an unexamined system, and the pull of the status quo — and offer a deliberate ‘go slow to go fast’ alternative. At the heart of the book is the 3D-OE Diagnostic Framework™ — a step-by-step approach that reveals what's really going on up, down, and around your organization, one level of complexity at a time. It allows you to see systemic issues clearly, cut through complexity, and make confident organisational effectiveness decisions — so that people can get their work done, and you can realise the benefits faster.
Our Approach
The 3D-OE Diagnostic Framework™
Our approach is unique, our diagnostic is unique — we developed it. No competitor offers the same combined depth of expertise with a proven whole-landscape diagnostic approach.
Over the years we've seen organisation effectiveness issues show up like rotten fish that have been forgotten and ignored and left to quietly fester. It's only when they are brought into the open that you can address them and unlock the real benefits.
Discover How We Work
Andrea Robottom & Vanessa Loughlin
Work With The Authors
Tailored Solutions for Your Organisation
Book Endorsements
What Leaders Are Saying
“This practical and insightful business book combines organisational frameworks with real-world leadership experience to deliver actionable guidance on organisational effectiveness.”
CEO
Global Hospitality sector, FTSE 100

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